Flash Squad
Campaign

Teens Cyber-Safety Show

Flash Squad Campaign: A Teens’ Cyber-Safety Show

The Flash Squad campaign on Akili TV was a cyber safety initiative built around a teen-led sitcom series. The campaign was developed in response to growing concerns about digital safety among children in Kenya. Flash Squad uses humor and storytelling to help young viewers and parents recognize online threats while encouraging conversations at home.

Lock It Up Episode - Flash Squad Campaign

Click the image to watch show trailer

Campaign Impact & Results

The Results

Retention

When asked to recall themes from the different episodes, 84% of viewers were able to identify threatening or dangerous scenarios and, even better:
FS data
95%
of children
 could recall an action to mitigate a threatening online scenario
Children - Flash Squad Campaign

Confidence

After watching Flash Squad:

72%
of parents
reported feeling more confident in helping their children deal with online safety threats.
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83%
of children
reported being more confident about how to handle online safety threats.
Children - Flash Squad Campaign

Reach

Flash Squad has enjoyed notable success with a robust reach of:

6.7 Million Children
4.8 Million Parents
That’s a total of
161 Million Viewer Impressions
over 13 weeks
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Engagement Highlights

The shared experience of watching the Flash Squad content offered a bonding opportunity for children and their parents and guardians.

At the end of each episode, viewers are asked to share their thoughts by sending us a Text message to the AKili Kids TV short code number.

We received over 29,000 Text Messages from children and parents reacting to Flash Squad and sharing thoughts on internet safety
Engagement - Flash Squad Campaign

Why It Matters

The Flash Squad campaign proves that educational content doesn’t have to be boring. By using humor, action, and relatable Kenyan characters, Akili TV delivered a campaign that not only entertained but also created lasting impact. It strengthened trust between Akili TV and families, and demonstrated how meaningful media can drive social good.

For more information, Checkout The Flash Squad Website