Akili TV Full Timeline
Soon after launching, Akili Kids! attracted its first major advertisers, marking a strong vote of confidence in the channel’s mission and reach. Early partners included Unilever (Omo), Kenya Wildlife Service, and Reckitt Benckiser.
To expand access and reach more viewers beyond traditional TV, Akili Kids! launched a livestream on its website. This move allowed children and families across Kenya to enjoy the channel’s educational and entertaining content anytime, anywhere, reinforcing its commitment to accessibility and digital inclusion.
During the COVID-19 pandemic, Akili Kids! aired a Public Service Announcement (PSA) to educate and inform children and families about safety measures. This important initiative earned Kuza Award recognition, highlighting the channel’s role in promoting public health awareness through responsible and impactful broadcasting.
Building on its early success, Akili Kids! received its first Geopoll ratings, revealing an impressive weekly audience of 5.4 million child viewers and 4.3 million adult viewers. This milestone confirmed the channel’s strong national reach and growing reputation as Kenya’s leading family-friendly TV destination.
As part of its continued growth, Akili Kids! expanded its distribution by joining major broadcast and digital platforms, including DStv, GOtv, Zuku, Startimes, Free-to-Air, K24+, and Baze by Safaricom. This strategic move made the channel’s educational and entertaining content even more accessible to children and families across Kenya, reaching a wider and more diverse audience.
An Impact Report by Acumen and 60db recognized Akili Kids! for its significant positive social impact. The report showcased a remarkable Net Promoter Score (NPS) of 93 and highlighted the channel’s contributions to literacy, math skills, and socio-emotional learning. It also underscored Akili Kids!’ vital role in providing complementary education during the COVID-19 school closures, reinforcing its value to Kenyan families and educators.
Akili Kids! celebrated major achievements, including 100,000 Facebook followers, 50,000 unique contacts, and over 1,300 half-hour shows aired. These milestones reflected the channel’s growing influence, strong audience engagement, and continued dedication to providing quality family-friendly content across Kenya.
Akili Kids! introduced Akili Fam, a dedicated evening programming block airing Fridays and Saturdays from 6 PM to 10 PM. Featuring carefully curated family-friendly shows, this initiative was designed to foster shared quality entertainment, bringing children and parents together to enjoy meaningful and engaging content.
Reflecting its growing impact and excellence, Akili Kids! won two prestigious Kuza Awards: the Ubora Award for Excellence and Best Local Children’s Programming in Kenya. These accolades highlighted the channel’s unwavering commitment to delivering high-quality, educational, and culturally relevant content tailored specifically for Kenyan children.
In a significant recognition, the IPSOS Establishment Survey ranked Akili Kids! as the number one TV station for reaching children in Kenya. This accolade emphasized the channel’s dominant viewership and trusted reputation as a leading platform for both education and entertainment for children and families nationwide.
Continuing its expansion, Akili Kids! partnered with Prudential to launch the Cha-Ching financial literacy program aimed at empowering children with essential money skills. In addition, the channel secured an investment from the Rwanda Innovation Fund via Angaza Capital, supporting further growth and programming enhancements. These strategic moves strengthened Akili Kids!’s position as a leader in educational content and sustainable development.
Demonstrating a strong commitment to inclusivity, Akili Kids! introduced Kenyan Sign Language (KSL) content to make its programming accessible to deaf and partially deaf children. This initiative featured the ‘Our Time to Sign’ program, teaching KSL, alongside a partnership with eKitabu to offer Digital Storytime (DST) in KSL. These efforts underscored Akili Kids!’s dedication to creating accessible and inclusive content for all children.
To boost community connection, Akili Kids! launched the Akili Kids! Treasure Hunt, an interactive event that attracted 700 attendees. This initiative marked a significant step in the channel’s offline engagement strategy, promoting fun, education, and family bonding through immersive, real-world experiences.
Akili TV proudly launched Super Sema, a groundbreaking animated series celebrating African innovation, creativity, and girl power. This milestone inspired a new generation of young viewers through empowering, tech-savvy storytelling deeply rooted in African culture, reinforcing Akili TV’s mission to promote positive and relatable role models.
Updated Geopoll ratings confirmed Akili Kids! as the leading children’s TV channel in Kenya, boasting 8 million child viewers and 5.4 million adult viewers per week. This remarkable growth highlighted the channel’s expanding reach and solidified its role as Kenya’s premier educational and entertainment platform for families.
Akili Kids! premiered Captain Shuru, an educational animated series developed in partnership with the Kenya Revenue Authority (KRA). The show uses engaging storytelling to simplify financial concepts, teach children about taxes, and promote early awareness of civic responsibility. This initiative further strengthened Akili Kids!’s dedication to advancing financial literacy among young viewers.
Akili Kids! officially rebranded to Akili TV, broadening its scope by adding family-oriented programming in the evenings while continuing to provide educational shows for children during the day. This transition expanded the channel’s appeal to a wider audience and reinforced its core commitment to education, entertainment, and fostering family bonding.
Akili TV hosted its largest Akili Kids! Treasure Hunt event, drawing 5,000 attendees. This special edition featured a Music Festival that combined adventure, education, and entertainment through treasure hunt challenges, live music performances, and interactive activities. The event reinforced Akili TV’s dedication to providing family-friendly experiences beyond the screen.
Akili TV launched its highly anticipated Saturday Morning Show, adding a lively and engaging new segment to its weekend lineup. Designed to energize and entertain young viewers at the start of their weekend, the show quickly became a popular favorite among the channel’s audience.
Akili TV celebrated its 5-year anniversary, marking half a decade of delivering quality educational and entertaining content for children and families. Since its launch in 2020, the channel has grown to become Kenya’s leading family TV station, reaching millions of viewers weekly and reaffirming its commitment to education, entertainment, and inclusivity.








